What No One Tells You About ActiveCampaign vs ConvertKit

activecampaign vs convertkit

ActiveCampaign vs ConvertKit… so which is best?

Whether you’re a content creator, small business, or a go-it-alone superstar, at some stage we need some kind of marketing strategy, or email system, to reach our peeps.

So, out of ActiveCampaign and ConvertKit, which is the best “bang” for your buck?

Active Campaign has been great for me.

ConvertKit have a new landing page builder setup which is totally groovy too.


Invest your time creating solutions to people’s problems and you’ll never lose a minutes sleep worrying about how to pay the mortgage.

~ Siebold


It’s a tricky question, so let’s carve out some marketing automation ideas.

Let’s go…

ActiveCampaign vs ConvertKit

When it comes to email marketing automation tools, ConvertKit and ActiveCampaign are some of the biggest names out there.

And we all know there’s a world of noise in everyone’s inbox.

Even if you drag a fire hose through it.

Emails about everything under the sun still seem to appear…


But anyways…

There are some important things to consider when choosing between the two email marketing services:

  • The overall price factor
  • Features (all the cool stuff)
  • Integrations (what your tool syncs with)
  • Analytics (so you know what your peeps are doing)
  • Ease of use (No coding degree needed!)

Lets sort through the chaff here.

Find out which is the best option for your specific needs and why.


Do You Go ActiveCampaign?

ActiveCampaign is a cloud based, software platform for small-to-mid-sized business.

You get the whole customer experience automation tools (aka “kitchen sink”) with these guys.

Like email marketing, marketing automation, sales automation (etc).

A Swiss Army knife for all your email marketing needs.

One thing I really like about them is their ability to do automations.

Activecampaign vs convertkit automation

Above image: ActiveCampaign automation setup

You can set up emails to “drip out” over weeks / months, in specific timezones, any time of the day.

What do I mean by drip out?

I mean you can write the emails once, then they automatically flick out over the next year or so.

And you don’t even need to log in to do anything (once you’ve set it up).

Cool eh?

Other email marketing services probably do this, but got to admit, ActiveCampaign do it very well.

Or ConvertKit?

ConvertKit is a new player in the world of cloud-based, email toolkits. Founded by Nathan Barry in 2013.

They ride a very different road to ActiveCampaign.


ConvertKit is tailor-made for creators to grow their audiences. Our mission is to help creators earn a living and we believe that by adding a free entry point we are removing a large roadblock for beginner creators towards earning a living online.

~ ConvertKit dudes


Quick question…

Do you see yourself as an artist, designer, poet, writer, or innovator?

Or just someone who has a GREAT idea?

Then ConvertKit might be your thing.

In a nutshell, ConvertKit is an email marketing platform designed for creators.

And these cats have grown pretty fast. 

On the fastest growing company lists before you’ve smelt your morning coffee!

Their mission is to allow creators to…


Spend less time on marketing to allow them to focus on creating.


Groovy eh?

Right there, you can spot a few differences when we compare ActiveCampaign vs ConvertKit.

Plus I mentioned ConvertKit have a wicked free plan too.

We’ll get into that shortly.

But first…

ActiveCampaign Pricing

You can test out the ActiveCampaign free trial here.

Here’s what the ActiveCampaign pricing for 500 contacts looks like:

activecampaign pricing

Above image: ActiveCampaign pricing for 500 contacts (in AU dollars).

The more contacts you have, the more you pay (which is pretty normal).

Let me give you an example of that, with 2500 contacts

activecampaign pricing

Above image: ActiveCampaign pricing (in AU dollars) for 2500 contacts.

The Lite plan jumps from $15.00 a month to $65.00 a month.

Just so we’re as clear as mud, the ActiveCampaign pricing plans start at…

  • Lite: $9.00 (with 500 contacts)
  • Plus: $49.00 (for 1000 contacts)
  • Professional: $129.00 (for 2500 contacts)
  • Enterprise: $229.00 (for 2500 contacts)

I’m sure you get the drift.


You must be willing to leave the life you planned in order to find the one waiting for you.

~ Joseph Campbell


The ActiveCampaign Lite plan allows most users to start their email marketing campaigns.

I use the Lite plan and I find it easy to use.

You don’t get the landing pages, integrations, split automation, customisable domains and all that jazz.

Sometimes you don’t need those “extras” to start.  🙂

If you want to set up an email campaign, drip it out over a few weeks, then ActiveCampaign might be the better option for you.

Alternatively ConvertKit’s free plan is a no brainer if you have less than 1000 subscribers and are more creative inclined.

Now let’s check out these other cats…

ConvertKit Pricing

Like I mentioned, there’s some big differences between these two email toolsters.

ConvertKit is not just “another email marketing company” now.

They focus on landing pages as well, giving creators the ability to setup a quick website and start gathering email addresses.

Which means you can kind of grow into using ConvertKit… start with the free plan, until you need more functionality and advanced features like sequences and visual automations.

The ConvertKit free plan is for users who manage less than 1000 subscribers and includes…

  • 30+ landing page templates, opt in, sign up forms etc
  • Mobile responsive designs
  • Subscriber tagging
  • Unlimited email broadcasts
  • Customisable domain setup (add your own domain)

Groovy eh?

Thought I should let you know about this free plan first. 🙂

You can upgrade to the other plans in a heartbeat, when you’re smashing it with 1000+ subscribers!

Now for them details on the ConvertKit pricing plans…

convertkit free plan

Above image: The ConvertKit free plan. Free baby free!

The price for the ConvertKit plans start at…

  • $29.00 a month, and
  • $59.00 a month, depending on the number of subscribers

The paid plans get you better support, integration, more automation options (etc).

Take a look at the ConvertKit Creator plan…

convertkit pricing

Above image: ConvertKit pricing starts at $29.00 for up to 1000 subscribers.

Getting some ideas?

I guess we’d better look at a few other bibs and bobs too.

Let’s look at what you can actually do with both email marketing tools…

ActiveCampaign vs ConvertKit Features

Like many of these email software tools they have a few similarities but some key differences.

Let’s get into them.

ConvertKit Benefits

  • Cool Free Plan
  • Can Build Landing Pages
  • Built for Creators
  • Single Window Editing of Autoresponders

Now for Active Campaign…

Active Campaign Benefits

  • Drag & Drop Email Templates
  • Lead & Contact Scoring
  • Dynamic Automation
  • Automation Maps
  • Split Testing
  • Site & Event Tracking

Honestly speaking, I couldn’t tell you what some of those mean!

I do know however, that ActiveCampaign is great for what I need.

There’s probably a gazillion other gadgets in Active Campaign I never use.

Sometimes I just click buttons to see what happens.  🙂


Quick ConvertKit Questions

Answered on the fly…

Does ConvertKit have landing pages?

You bet. You get access to the free ConvertKit landing pages and opt-in forms to start building your community. No need to invest money or waste your precious time figuring out how to start your business right at the beginning!

Sign up here and I’ll gift you 100 subscriber-ability to manage and send broadcasts to immediately.

Can I create a landing page without a website?

Yes, see above. Use the link above to start your journey using the landing pages so you can easily validate your ideas!

How much is ConvertKit monthly?

Well there’s the free plan, then the ConvertKit pricing points start at $29.00 a month, then $59.00 a month.

But yep, it depends on how many subscribers you have.

What else would you like to know?

How do you create a landing page in ConvertKit?

Here’s a video post I created on exactly how to create a ConvertKit landing page.

Quick ActiveCampaign Questions

Answered on another fly…

Let’s get to it…

What is ActiveCampaign used for?

Active Campaign is the kings of email marketing automation. They allow you to build automations so you can spend more time on important stuff.

They’re great at perfecting the customer experience so your emails reach customers at the right time.

I guess you could say they help you get your time back!  🙂

In their words…


ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.


How much does Active Campaign cost?

From $9.00 a month for the Lite plan to multiple hundreds, all depending on how many subscribers you have.

They have a free trial though, so you can test them out before you decide.

Is this an ActiveCampaign review?

Well I’d like to think it is. Actually it’s meant to be an ActiveCampaign vs ConvertKit comparison. Not sure if I got it right. But I gave it a shot.

Who is the dude rocking the mullet?

That’s me. I needed something to grab your attention. Did it work?


In Summary

Obviously there’s a lot more to marketing automation than my scribbles on this page.

As for the ActiveCampaign vs ConvertKit comparison, both products have their own unique selling points.

ConvertKit is likely to be the best option for most content creators and creatives. Plus it comes with the free landing page builder, which is perfect if you’re just starting out. 

On the other hand, if you want to push ahead with your online business, dig the entrepreneurial freedom, and need to interact with your clients in a super powerful way, then ActiveCampaign is a great choice.

The ActiveCampaign automations go way beyond email marketing and includes the use of machine learning, as well as opening 2-way communication channels with your users.

Plus ActiveCampaign has a free plan too, so you can “test the water” before you decide to jump in.  



When it comes to ActiveCampaign vs ConvertKit, what’s your preference?