3 Great Ways To Get The Best ActiveCampaign Pricing for 2020

activecampaign pricing

Looking for the best ActiveCampaign pricing? Let’s cut to the chase: with nearly half the world’s population having access to email and with that number strongly predicted to climb steadily over the next few years, do you think email is still important?

You bet your bottom dollar it is!

Billions of emails are pinged out across countries and continents every day…

activecampaign pricing

That includes the incredibly fortunate emails (above) I sometimes get!

Promise I’ll put those charitable $500,000 United States Dollars to good use. 🙂

So if you’re running a business of any sort, you don’t want to get left out, and neither should you make the mistake of doing so!


You get what you pay for, and you pay for what you get.

— Sum Ting Wong


Email campaigns provide a unique and powerful opportunity to make a connection with your target audience.

I’m sure you know, but just to clarify…

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers.

I mean, think about it: you’ve probably received more than a few emails that have piqued your interest and made you veer in a whole new direction.

Hopefully not like the one above! 🙂

Just delving into our email inbox can be like a dog’s breakfast sometimes.

The thing is, given that we’ve already established the power and impact email possesses, it’s really crucial that we do all we can to…

Maximise It!

When it comes to email marketing campaigns, you’ll want to maintain an approach that is personalised for both your present and potential clients.

Why? Because one way or another, if something feels personal to someone, then it’s going to make a mark on them.

That said, you don’t want to just go with any random email marketing company simply because it’s cheap or convenient. But don’t get me wrong — there are a number of good ones out there.

To start with, ConvertKit, Aweber and GetResponse are not bad options.

Not in the least.

Although if we’re talking favourites, mine, hands down has got to be Active Campaign, for reasons I’ll go into detail on in just a second.

Just so you know, I’m an affiliate for Active Campaign and I receive a small commission if you click my link and end up using them. It doesn’t cost you any more. 🙂

For the meantime, let’s go back to why email marketing is vital.


81 percent of customers were acquired via email marketing, in comparison to a mere 51 percent for social media.

— Emarketer


Back in 2016, Emarketer did a study on the effectiveness of email marketing campaigns when it comes to acquiring new customers, and guess what?

They found that 81 percent of customers were acquired via email marketing, in comparison to a mere 51 percent for social media!

And while social media is great and useful in its own way, you can’t deny that email is in a different element all on its own.

Choose Your Email Wisely

The best part is, if you choose your email marketing campaign wisely, not only will you have access to a marketing tool that is effective and wide reaching, but also easy to use and relatively inexpensive.

Having said all of that, let’s go back to my email marketing company of choice: Active Campaign.

Why do I prefer Active Campaign? In three words: it’s easy to use.

How so?

Well, Active Campaign allows you to “do more than automate your email” — it also lets you “activate your entire customer experience.”


Talk doesn’t cook rice.

— Chinese Proverb


In the words of the company…

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.”

I’m sure you already deal with a to-do list that seems to grow longer by the day; the last thing you need is to throw another item into the mix, and this is where Active Campaign comes in.

Essentially, it makes life easier for you.

Active Campaign gives you the option to send exactly what your customers want.

Keep in mind: what your customers want should be at the top of your priorities! 🙂

Active Campaign can help with that as they take on the job of crafting vibrant email marketing by way of messages and newsletters that are specifically designed to…

Grab Your Customers’ Attention!

But what if you always feel like you’re running out of time?

This is where Active Campaign’s automation feature comes in to save the day.

Whether you’re looking to set up a welcome series, segment your contacts, or use simple workflows, all of this can easily be accomplished with Active Campaign.

Now that you’re aware of what Active Campaign can offer, how exactly can you get a taste of it without breaking the bank?

The Best ActiveCampaign Deals

Going back to the title of the article, let’s take a look at 3 Great Ways to Get The Best ActiveCampaign Pricing for 2020:

#1 Sign Up And Get $500 In Additional Value

Through the end of the month only (5/31/2020), if you sign up for Active Campaign, you get an additional $500 in value for free…

Sounds like a steal to me. For the month of May, Active Campaign’s Conversations feature comes free with new Active Campaign accounts.

Other features included in this deal are live chat, email, and a unified inbox, all available for an entire year!

#2 Jump On The ActiveCampaign Free Trial

Grab the ActiveCampaign free trial here.

If you’re feeling uncertain about making a commitment or you simply prefer to test the waters first, you can try Active Campaign’s 14-day free trial.

This provides you with the option to test the platform with up to 100 contacts and send up to 100 emails. The amazing part is that features available within the trial match Active Campaign’s Professional Plan.

In a nutshell, if you are convinced in the end and wind up purchasing an Active Campaign subscription when all is said and done (and I’m guessing you will), you’ll have gotten an extra 14 days of use for free!

Sounds like a complete win-win situation.

#3 Purchase An Annual Plan

Purchase an annual plan.

As with many service providers, Active Campaign provides a discounted rate for annual plan subscriptions, in comparison to monthly plans which are billed every month from the date of signup.

BTW I always go the annual plan as it comes in a little bit cheaper.

Easy-peasy, right?

Why Active Campaign?

When it comes to email marketing providers, Active Campaign stands out to me as they are the sole Customer Experience Automation provider that promises excellence in value, service, and trust when it comes to their product.

They are committed to providing value — there is a 2-year price lock from the date of signup, so long as the customer remains in the same tier and contact limit.

Subscription management is also seamless — you can experiment with various tiers until you find the best fit for your business.

Even if you’ve signed up for an annual contract, Active Campaign’s Customer Success Managers can contact you upon request and address any concerns or questions you might have.

activecampaign pricing - education centre

The Active Campaign Education Centre Page

What You Get…

Service-wise, Active Campaign is committed to providing the following:

    • Unlimited community accessHere you have access to other Active Campaign customers with similar objectives. Gain helpful advice from the community that will help propel your business forward.
    • Value-added templates and guidesIt’s common to feel overwhelmed or uncertain about where to start. Thankfully, Active Campaign is able to provide email template recommendations and guides to help you get started.
    • Free online training & support Active Campaign’s Help and Education centres are regularly updated. These contain articles, webinars, videos, and more to help you wherever you are on the journey.
    • Accessible in-person trainingActive Campaign conducts affordable Study Hall (see below) sessions year-round, all throughout the globe, hosted by a highly trained member of the company’s Education team.

Other services include:

    • Automation recipes* to help you get started
    • Free implementation and migration
    • Certified ecosystem of consultants

active campaign customer experience

Active Campaign also offers simple pricing plans with zero setup fees, leaving you with one less thing to think about.

They also have some really useful tools you can use, like this cool free email subject line generator.

That’s only if you need great email marketing subject lines of course! 🙂

So, how much does Active Campaign cost?

ActiveCampaign Pricing Plans

  1. ActiveCampaign Lite Plan ($9/mo);
  2. The Plus Plan ($45/mo);
  3. The Professional Plan ($129/mo);
  4. The Enterprise Plan ($229/mo).

All offer a host of useful features that can be tailored to fit your business’ exact needs. It all depends of course on what you’re looking for.

Free ActiveCampaign demos are available upon request! 

When it comes to email software, you’ll want to use a tool that is cutting-edge without losing your personal touch.

For instance, addressing your client by name in each message you send goes a longer way than you might think, not to mention splitting certain topics for specific members of your list.

And remember…

The Details Count!

One study from Campaign Monitor showed that emails with subject lines that include the name of the recipient were nearly 30 percent more likely to be opened.

This just goes to show that such details can’t be left to chance. And that it’s a good idea to hire somebody who is well-informed in the industry when it comes to such strategies or tactics.

Using email software will also allow you to track your customers’ behaviour and what types of messages actually catch their attention.

Last but not least, remember that we are living…

In A World of Smart Phones!

Nearly everybody in the developed world and even many in the developing world have email on their phones, so essentially, you have immediate and instant access to them via email.

And this is definitely something that you need to take advantage of in the modern world.

So, this is how Active Campaign and email software in general have been useful to me.

The way I see it, with the 14-day ActiveCampaign free trial there is nothing to lose with giving it a shot. Here’s to hoping it’ll be a game-changer for your business just as it has been for so many others. 

So I hope this helped you get the best ActiveCampaign pricing for your needs! Take the bull by the horns and let me know how you go!


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