3 Great Ways to Get The Best ActiveCampaign Pricing for 2023!

how to start affiliate marketing

by Martin Hurley. Updated MAY 2023

activecampaign pricing

Looking for the best ActiveCampaign pricing plans?

Let’s cut to the chase: with nearly half the world’s population having access to email and with that number predicted to climb steadily over the next few years, do you think email and marketing automation is still important?

You bet your bottom dollar it is!

But firstly - here's three easy ways to get the best ActiveCampaign pricing:

You probably know that billions of emails are pinged out across countries and continents every day…

Unfortunately, some of those emails can look like this...

activecampaign pricing
I get these incredibly fortunate emails sometimes!

Promise I'll put that $25k to good use!

So if you're running a business of any sort, make sure you're getting all the features with your email service, as well as affordable pricing, for the plan you're on.

Or, if you don't yet use email marketing, read on to find out how ActiveCampaign can help you...

Why marketing automation?

Email campaigns can help you connect with your target audience in a special way.

An email marketing campaign is basically a series of emails you use to communicate with your current and potential customers.

I mean, think about it: you've probably received more than a few emails that have piqued your interest and made you veer in a whole new direction.

Here is an example of an automated email campaign:

activecampaign pricing - automated funnel
Sales automation using Active Campaign.

I guess what's fascinating is that everyone has their own story... and that includes your customers.

But anyhoo...

Despite what we might do (filter emails into folders, etc), it always seems like my email inbox is bursting to the brim!

It can be a bit overwhelming...

But if you need to communicate with your peeps then you need to maximise the power of email campaigns.

You also need to know how effective your email campaigns are... (if people are opening your emails, or not!)

This might mean using custom reporting, suitable email templates, adding chat and email, and other marketing tools.

Email has an ability many channels don't: creating valuable, personal touches - at scale.
- David Newman

Personalising your email marketing

When you create an email marketing campaign, you should personalise it for both your current and potential customers.

Why? Because one way or another, if something feels personal to someone, then it's going to make a mark on them.

That said, you don't want to just go with any random email marketing company simply because it's cheap or convenient.

But don't get me wrong - there are a number of good ones out there.

To start with, ConvertKitAweber and GetResponse are not bad options.

Not in the least.

Although if we’re talking favourites, mine, hands down has got to be Active Campaign, for reasons I’ll go into detail on in just a second.

best activecampaign pricing
Some of the ActiveCampaign features include personalised emails.

(It's roughly the same price range and has a range of professional plans).

Note: Wondering how much is ActiveCampaign a month? Scroll down to see the full ActiveCampaign plans in detail...

Does email marketing work?

Just so you know, I’m an affiliate for Active Campaign and I receive a small commission if you click my link and end up using them. It doesn’t cost you any more.

For the meantime, let’s go back to why email marketing is vital.

81 percent of customers were acquired via email marketing, in comparison to a mere 51 percent for social media.

- Emarketer

Back in 2016, Emarketer did a study on the effectiveness of email marketing campaigns when it comes to acquiring new customers, and guess what?

They found that 81 percent of customers were acquired via email marketing, in comparison to a mere 51 percent for social media!

And while social media is great and useful in its own way, you can’t deny that email is in a different element all on its own.

Choose your marketing automation wisely

The best part is, if you choose your email marketing campaign wisely, not only will you have access to a marketing tool that is effective and wide reaching, but also easy to use and relatively inexpensive.

Having said all of that, let’s go back to my email marketing company of choice: Active Campaign.

Why do I prefer Active Campaign? In three words: it’s easy to use.

How so?

Well, Active Campaign allows you to “do more than automate your email” - it also lets you “activate your entire customer experience.”

In the words of the company…

ActiveCampaign gives you the email marketing, marketing automation, and CRM (customer relationship management) tools you need to create incredible customer experiences.

Social media integration

I’m sure you already deal with a to-do list that seems to grow longer by the day; the last thing you need is to throw another item into the mix, and this is where Active Campaign comes in.

Essentially, it makes life easier for you.

Active Campaign gives you the option to send exactly what your customers want.

Keep in mind: what your customers want should be at the top of your priorities!

Active Campaign can help with that as they take on the job of crafting vibrant email marketing by way of messages and newsletters that are specifically designed to…

Grab your customers’ attention!

activecampaign pricing
ActiveCampaign features allow you to reach your customers almost anywhere!

But what if you always feel like you're out of time to write and send emails?

This is where Active Campaign's automation feature comes in to save the day.

Whether you're looking to set up a welcome series, segment your contacts, or use simple workflows, all of this can easily be accomplished with Active Campaign.

Now that you're aware of what Active Campaign can offer, how exactly can you get a taste of it without breaking the bank?

3 ways to get the best ActiveCampaign pricing

Going back to the title of our post, let’s take a look at three great ways to get the best ActiveCampaign pricing for 2022 (and beyond!)

#1 Sign up and get $$ in additional value

When we initially wrote this post (in 2020) you could sign up for Active Campaign and get an additional $500 in value for free…

I'm not sure that deal is still available, however you may find that Active Campaign offer 'sign up' deals now and then, like offering their conversations feature free with all new Active Campaign accounts.

Other features included in that deal were live chat, email, and a unified inbox, all available for an entire year!

#2 Jump on the ActiveCampaign free trial

If you’re feeling uncertain about making a commitment or you simply prefer to test the waters first, you can try Active Campaign’s 14-day free trial here.

This provides you with the option to test the platform with up to 100 contacts and send up to 100 emails. The cool thing is that features available within the free plan match Active Campaign's Professional Plan.

In a nutshell, if you are convinced and wind up purchasing an Active Campaign subscription when all is said and done, you'll have gotten an extra 14 days of use for free!

Sounds like a complete win-win situation.

#3 Purchase an annual plan

Another way to do it is to purchase an annual plan.

Usually you'll get a price lock as well as free online training when you sign up to ActiveCampaign.

As with many service providers, Active Campaign provides a discounted rate for annual plan subscriptions, in comparison to monthly plans which are billed every month from the date of signup.

Note: Check out the different pricing by toggling 'billed monthly' and 'billed yearly.'

activecampaign pricing
Get a price lock and free online training when you sign up to ActiveCampaign.

Why Active Campaign?

When it comes to email marketing providers, Active Campaign stands out because they focus on providing a great customer experience. They also offer good value and trust when it comes to their product.

There is a 2-year price lock from the date of signup, so long as you remain in the same tier and contact limit.

Subscription management is also seamless - you can experiment with various tiers until you find the best fit for your business.

Even if you've signed up for an annual contract, Active Campaign's dedicated account representative (also called a success manager) can contact you upon request and address any concerns or questions you might have.

And one thing ActiveCampaign does really well is automation.

Actually this is arguably the big reason why you'd go with ActiveCampaign...

Their automation allows you to have a brilliant 'bird's eye' view of your emails.

A bit like this:

activecampaign pricing and automation
One thing ActiveCampaign does really well is automation.

What you get with ActiveCampaign…

Service-wise, Active Campaign is committed to providing the following:

Unlimited community access - Here you have access to other Active Campaign customers with similar objectives. Gain helpful advice from the community that will help propel your business forward.

Value-added templates and guides - It’s common to feel overwhelmed or uncertain about where to start. Thankfully, Active Campaign is able to provide email template recommendations, guides and marketing tools to help you get started.

Free online training & support - Active Campaign’s Help and Education centres are regularly updated. These contain articles, webinars, videos, phone support and more to help you wherever you are on the journey.

Accessible in-person training - Active Campaign conducts affordable Study Hall (see below) sessions year-round, all throughout the globe, hosted by a highly trained member of the company’s Education team.

Other benefits include:

  • Automation recipes to help you get started
  • Free implementation and free migration
  • Certified ecosystem of consultants
  • You get to use your custom domain
  • You own your data
active campaign customer experience
Use the ActiveCampaign Study Hall to help grow your business.

The ActiveCampaign pricing plan comes with zero setup fees, leaving you with one less thing to think about.

They also have some really useful email tools you can use, like this free email subject line generator you can play around with.

That's only if you need great email marketing subject lines of course!

So, how much does Active Campaign cost?

The answer to this depends on how many contacts you have...

If we start at 500 contacts (billed yearly), then the approximate costs are:

The ActiveCampaign pricing plans

  • ActiveCampaign Lite Plan ($9 / month)
  • ActiveCampaign Plus Plan ($45 / month)
  • ActiveCampaign Professional Plan ($129 /month)
  • ActiveCampaign Enterprise Plan (unlimited features)

All offer a host of useful features that can be tailored to fit your business' exact needs.

It depends of course on what you're looking for... whether you're after sophisticated features, one on one training, unlimited email sending and so on...

Note: Free ActiveCampaign demos are available upon request!

When it comes to email software, you'll want to use a tool that is cutting-edge without losing your personal touch.

For instance, addressing your client by name in each message you send goes a longer way than you might think, not to mention splitting certain topics for specific members of your list.

And remember...

The details count!

activecampaign pricing
Wait until you see the automation maps feature!

Unlimited user accounts

One study from Campaign Monitor showed that emails with subject lines that include the name of the recipient were nearly 30 percent more likely to be opened.

This just goes to show that such details can’t be left to chance. And that it’s a good idea to hire somebody who is well-informed in the industry when it comes to such strategies or tactics.

Using email software will also allow you to track your customers’ behaviour and what types of messages actually catch their attention.

Last but not least, remember that we are living in a world of smart phones.

Sales automation

Nearly everybody in the developed world and many in the developing world have email on their phones, so essentially, you have immediate and instant access to them via email.

And this is definitely something that you need to take advantage of in the modern world.

So, this is how Active Campaign has been useful to me.

The way I see it, with the 14-day ActiveCampaign free trial there is nothing to lose with giving it a shot. I use it because I love the automation feature!

We won't go too in depth into the automation feature but basically it's like, mind blowing!

It allows you to set up trigger emails (based on purchases etc), scheduled emails (specific times, like holidays, birthdays etc), and email autoresponders.

Thankfully, no need to be a tech wizard for all that either!

Here's kind of what it looks like...

best activecampaign pricing
Create a split automation like this easily.

It allows you to plug your emails into an automation where they get triggered by a customer's precise action.

Clear as mud?

What it means is that you can set up those automated emails to do things like take an action depending on what the reader does.

In other words, you can make the email 'wait' an hour or 'wait' a day, or avoid weekends, or send a message to the sales team...

This can be really helpful if you're getting a lot of shopping cart abandonment on your ecommerce store!


You may have some more questions about the ActiveCampaign cost, so let me elaborate a little...

Is there a free version of ActiveCampaign?

Not technically a free plan. There is, however, a 14 day free trial you can use to start sending out emails right now. (No credit card required).

It's best suited if you're beginning to create an email list and want to test out your email marketing. (You can easily switch from free version to paid version without losing your account details).

How much is ActiveCampaign a month?

The ActiveCampaign pricing plan offers four plan types, ranging from the Lite plan, to the Plus plan, then shoots up to Professional and Enterprise.

If you're starting with 500 contacts (billed yearly) then the ActiveCampaign cost is:

  • ActiveCampaign Lite plan is $9 / month
  • ActiveCampaign Plus is $45 / month
  • ActiveCampaign Professional plan is $129 / month
  • ActiveCampaign Enterprise plan $$$

The pricing plans increase depending on how many contacts you have.

It turns anyone into an email automation wizard

“You can have your campaign set up in minutes even if you have never used the software before, and aren’t tech-savvy. It turns anyone into an email automation wizard.”

-- Ben M. 5-star G2 Crowd review

So... now you should have a good idea on what the ActiveCampaign pricing plan is and how they can help.

Although we didn't quite touch on some of the advanced features like sms marketing, the gmail extension, predictive sending, site messaging and so forth...

Maybe next time.

So... what's left for you to do?

Take the bull by the horns and get started building that email list!